While looking into second screen I tested out QR codes. QR codes are a pixilated image (example shown below) that when scanned on a smart phone or tablet links to a website, video or image. I find QR codes interesting and I think they do serve a purpose but I think the audience is minimal. I think it's a case of a good idea but has a limited reach.
QR Code linking to our website
I much prefer a different type of second screen a piece of software called Layar. Layar works on a similar basis to QR codes but feels a lot more user friendly and I think it's a lot more interesting for the consumer.
Instead of scanning a a barcode you scan an image and then that image can link you to anything from a video to a website. This allows the producer to be a lot more creative.
I first came across Layar around a year ago when I began creating video's for a magazine called LowDown in Liverpool. Layar was built into the magazine so that when you scanned an image in the mag the person would come to life and talk to you about each article.
I've recently started working with a company called Wray Brothers. Wray Brothers sell cleaning and clothing products all around the country and through my idea of bringing Layar to there catalog every issue from 2015 will contain a video to match each item of clothing.
I think Layar is something that could and should become a far more popular use of technology, I really like the way in which it is used in the video below. Taking popular scenes from films and brining them to life when you at the location of the film.
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